Creating the perfect portfolio website

If you’re a freelancer in creative industries such as design or photography, your portfolio is always going to be more important than your CV.

It’s all well and good having an impressive list of clients but unless potential customers can see your previous work, they’re unlikely to hire you. Having a website is a great way to showcase your portfolio, so with that in mind, we’ve put together a few tips you should consider when designing your portfolio driven site…

Think about what makes you unique

To ensure that you stand out from the crowd you’re going to want to utilize the one thing that makes you unique: you! There’s little use in copying elements of design from another site, so if you want to get noticed create an original site that will stay in people’s minds when they’re searching for services.

Always create fresh content

Whether it’s in the form of a blog or updating your portfolio, you can gain an advantage over your competitors simply by updating your site. Up to date content will improve your Google search ranking, so if you’ve just completed a project, make sure you blog about it with plenty of good imagery or videos that explains how you took the project concept to completion. Good, relevant content will ensure that your visitors stay on your site for longer which is vital if you want them to get in touch regarding your services.

Get recommendations

It’s a good idea to get recommendations from any previous clients. These add a level of trust for a visitor who wants to believe that you’ll do a good job with their project. Simply by having recommendations in the form of quotes that can sit neatly within your portfolio, you’ll go a long way towards securing new business. Don’t forget that whoever is visiting your site is unlikely to be a designer or a photographer, so although you want to showcase your work, it’s just as important to tell your visitors that the client was happy with it.

Give it some personality

People don’t want to see a bland and faceless corporate looking website when they’re searching for a decent portfolio. They want to be excited about what you could potentially bring to a project, so be sure to give your portfolio site plenty of personality. Let visitors know that they are dealing with a real person by including a headshot and use a relaxed and informal tone on your blog so that your visitors feel as if they’re having a conversation with you. Potential clients are far more likely to trust someone who they can get a fully rounded impression of from their site.

Check out also our collection of beautiful WordPress themes that will help you make you stand out from the crowd!

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